Blue Fire
About Blue Fire
Set at 1975 W Olive Ave in Merced, Blue Fire is a cannabis club with a 4.4 rating across 525 reviews. The store runs 9 AM to 9 PM every day. Reviewers consistently call out the affordability with one regular noting she paid $30 for what she'd been buying at $70 elsewhere. Deals get specific positive callouts. The selection covers flower, fresh-pressed rosin, and edibles, with one critique flagging that rosin can dry out if freezer temps aren't kept cold enough. The atmosphere can be busy and noisy by some accounts, which is worth knowing if you prefer a quieter shopping environment. The club also hosts community events, including pet adoption days with cats and dogs, which is a more unusual draw. Adult-use recreational customers 21 and older with valid ID can shop. For Merced and surrounding Central Valley residents, Blue Fire is a value-oriented pick worth knowing about.
- Notably affordable pricing
- Hosts community events
- Atmosphere can be noisy
- Wide product range
Photos
Business Details
- Address
- 1975 W Olive Ave, Merced, CA 95348, USA
- State
- California
- Phone
- (209) 284-1611
- Int'l Phone
- +1 209-284-1611
- Website
- tpg420.com/shopbluefire
- Category
- Cannabis store
- Status
- Open
- Google Maps
- View on Google Maps
Opening Hours
- Monday9:00 AM – 9:00 PM
- Tuesday9:00 AM – 9:00 PM
- Wednesday9:00 AM – 9:00 PM
- Thursday9:00 AM – 9:00 PM
- Friday9:00 AM – 9:00 PM
- Saturday9:00 AM – 9:00 PM
- Sunday9:00 AM – 9:00 PM
Amenities
Customer Reviews
I am gladly giving this establishment a break. I was verbally attacked by three people in line the last time I was there. Clearly it was a group of friends of theirs. This place needs more effective security.
Sooo affordable, I paid $30 for something I paid $70 at Berner’s for. I was baffled that I’d been overpaying for so long. However, it’s too noisy and overstimulating in there.
Love this club especially when they have their deals going…. But please turn up your freezer temperature so your fresh press doesn't dry out. Rosin is too expensive not to be fresh. Other than that. Great selection, great service and great prices.
Come in out for the festivities on FEBRUARY 7th 2026. This is a special event " come out and meet paws yes cats and dogs for adoption. You can send donations there way if you feel inclined. Proceeds will be going to the paws adoption.
Love this place. We live in Fresno and every time we go to Merced we make sure to stop here. Selection is great and the prices are so much better than Fresno. Highly recommend for both flower and edibles.
Frequently Asked Questions
- What are Blue Fire's hours?
- Open every day from 9:00 AM to 9:00 PM.
- Where is Blue Fire located?
- It's at 1975 W Olive Ave, Merced, CA 95348.
- Does Blue Fire host events?
- Yes. Reviewers mention pet adoption events with cats and dogs, and the club promotes upcoming community happenings.
- Is Blue Fire affordable?
- Yes. Multiple reviewers specifically call out the pricing as significantly lower than competitors in the area.